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Research & Ideas

We feel that it is important to apply our understaning of cognitive psychology to our designs. We believe that others should do so as well. These papers discuss why users interact with systems in certain ways. We reveiw whether or not companies are successful in designing web sites or applications inline with how a user processes and uses information. Some are successful, others are not...

Research Papers (Requires Adobe Reader)
E-commerce Analysis
Nordstrom.com outshines Bloomingdsales.com by providing an intuivite, enjoyable shopping experience.
Creating Depth Perception Using Color
See how the Motley Fool uses color to guide their users' attention.
Pre-Attentive Processing
Learn how The Financial Times uses shape and page layout to help users quickly organize information.
Mental Models
Century Bank can improve their online banking experience by addressing their users' existing mental models.
Gender, Learning Styles, and Sports Media
Can site design deter women users? Learn how ESPN.com could attract women users through site design.
Working Memory and IVR
Learn how automated voice systems can be made more accessible to the elderly.


Conceptual Sites


Seaport Hotel
How do you keep track of all your employees and their skills? View this prototype designed to help Seaport Hotel manage their employee resources.


Audience Reviews
How successful are companies at designing for their target audience?

Teens
Gurl.com uses successful design techniques to engage young teenage girls.

Aging Population
The PGA web site may be turning some of their target audience away.




For more information, please email Lisa at lrankin128@yahoo.com or call 617.283.4999